Tag Archives: IBM
Theme was ‘brotherhood’ at Cranfield last week
Great workshop at Cranfield last week on the topic of Embedding Social Media in Marketing Practice – despite threats of snow and freezing rain! Fantastic talks from our guest speakers including: IBM on demystifying social to make it part of … Continue reading
Posted in Campaign, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, marketing effectiveness, Multichannel management, social media communications
Tagged Chivas, Cranfield, digital marketing campaign, IBM, marketing communications, RS Components, social media marketing
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24th Nov: Channel hopping
The agenda is set for our next CCMF member’s meeting at Cranfield. The theme for the Nov 24 meeting is “hopping” – or channel hopping to be precise! The actual title is MAXIMISING THE RETURN ON MULTICHANNEL MARKETING and once again … Continue reading
Cranfield Customer Management Forum 