Tag Archives: Cranfield

Improving marketing effectiveness

We’ve had some great speakers at the Forum this year.  Two recent speakers on the theme of improving marketing effectivness were: Aly Richards, Chief Experience Officer at idioplatform, on implementing a “Next Best Content” approach for client, Guinness.  This was really fascinating … Continue reading

Posted in Campaign, CRM, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, marketing effectiveness | Tagged , , , , , , , , | Leave a comment

Orchestrating great customer experiences

Experience never leaves the agenda of marketers so it never leaves our agenda at Cranfield.  Forum Director, Prof Hugh Wilson outlines the key focus areas in a recent video interview:   http://youtu.be/ZB3M1xhkYfM November 22nd – Orchestrating great customer experiences The theme … Continue reading

Posted in CRM, Customer experience | Tagged , , , , , , , , , , | 2 Comments

Early bird agenda: Marketing innovation

Next Cranfield Customer Management Forum workshop is on Marketing Innovation – 27 Sept 2012 We have super case studies from Orange, Jewson and Ahlstrom, plus Cranfield expert Chris van der Hoven. And an innovative ring-a-friend session to get you some … Continue reading

Posted in Customer centricity, Innovation | Tagged , , , , , , , | Leave a comment

Enhancing the effectiveness of low resourced campaigns

One syndicate session at the May 2012 meeting of Cranfield Customer Management Forum identified this as a key challenge: This discussion was inspired by a great presentation on RNLI (Royal National Lifeboat Institution), a UK charity which reached over one million … Continue reading

Posted in Campaign, Customer centricity, Customer experience, Customer insight, Marketing communications | Tagged , , , , , , , , , , | Leave a comment

Challenges of measuring and improving marketing effectiveness

 At the 10 May 2012 meeting of the Cranfield Customer Management Forum, participants were asked the following question: “List one challenge you are having with measuring and improving marketing effectiveness in your organisation” We identified five broad themes which we … Continue reading

Posted in marketing effectiveness, measurement, Uncategorized | Tagged , , , | Leave a comment

Improving marketing effectiveness

We’re looking forward to the forthcoming Cranfield Customer Management Forum meeting on 10th May.  The theme of the event is “Improving Marketing Effectiveness”. It’s all very well not knowing which half of your marketing spend is wasted, but at times … Continue reading

Posted in Customer insight, marketing effectiveness, measurement, Uncategorized | Tagged , , , | Leave a comment

Theme was ‘brotherhood’ at Cranfield last week

Great workshop at Cranfield last week on the topic of Embedding Social Media in Marketing Practice – despite threats of snow and freezing rain!   Fantastic talks from our guest speakers including: IBM on demystifying social to make it part of … Continue reading

Posted in Campaign, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, marketing effectiveness, Multichannel management, social media communications | Tagged , , , , , , | 1 Comment