Tag Archives: campaign

Improving marketing effectiveness

We’ve had some great speakers at the Forum this year.  Two recent speakers on the theme of improving marketing effectivness were: Aly Richards, Chief Experience Officer at idioplatform, on implementing a “Next Best Content” approach for client, Guinness.  This was really fascinating … Continue reading

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Enhancing the effectiveness of low resourced campaigns

One syndicate session at the May 2012 meeting of Cranfield Customer Management Forum identified this as a key challenge: This discussion was inspired by a great presentation on RNLI (Royal National Lifeboat Institution), a UK charity which reached over one million … Continue reading

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Embedding social media in marketing practice

Our next workshop for CCMF members is coming up on 9th February 2012.  This is the year in which we need to work out the place of social media within our integrated marketing practice. It’s the same shift we made … Continue reading

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