Category Archives: Uncategorized

Digital alignment: Anticipating and responding to a digital future

Several trends are coalescing to offer transformational possibilities for customer management. The maturing of the internet, mobile device penetration and the opportunity represented by “big data” mean that organising our response isn’t easy.  Predicting, prioritising, planning, piloting, and embedding our … Continue reading

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Nudging our customers and providing winning experiences

CCMF had a busy February with not one, but two practitioner events.  On 12th Feb CCMF jointly hosted a world class line up alongside Cranfield’s Doughty Centre on the theme of “Nudging our customers on the sustainability journey”. Speakers included: … Continue reading

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First time around, CRM promised the earth…..

Next CCMF club members meeting (28 Feb 2013) reflects on CRM: The next generation… First time round, CRM promised the earth but delivered little more than integrated customer databases and crude cross-selling that all too often felt like hard selling. … Continue reading

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Challenges of measuring and improving marketing effectiveness

 At the 10 May 2012 meeting of the Cranfield Customer Management Forum, participants were asked the following question: “List one challenge you are having with measuring and improving marketing effectiveness in your organisation” We identified five broad themes which we … Continue reading

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Improving marketing effectiveness

We’re looking forward to the forthcoming Cranfield Customer Management Forum meeting on 10th May.  The theme of the event is “Improving Marketing Effectiveness”. It’s all very well not knowing which half of your marketing spend is wasted, but at times … Continue reading

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