Category Archives: social media communications

Theme was ‘brotherhood’ at Cranfield last week

Great workshop at Cranfield last week on the topic of Embedding Social Media in Marketing Practice – despite threats of snow and freezing rain!   Fantastic talks from our guest speakers including: IBM on demystifying social to make it part of … Continue reading

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Embedding social media in marketing practice

Our next workshop for CCMF members is coming up on 9th February 2012.  This is the year in which we need to work out the place of social media within our integrated marketing practice. It’s the same shift we made … Continue reading

Posted in Campaign, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, social media communications | Tagged , , , , | Leave a comment