Category Archives: Multichannel management

Theme was ‘brotherhood’ at Cranfield last week

Great workshop at Cranfield last week on the topic of Embedding Social Media in Marketing Practice – despite threats of snow and freezing rain!   Fantastic talks from our guest speakers including: IBM on demystifying social to make it part of … Continue reading

Posted in Campaign, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, marketing effectiveness, Multichannel management, social media communications | Tagged , , , , , , | 1 Comment

24th Nov: Channel hopping

The agenda is set for our next CCMF member’s meeting at Cranfield.   The theme for the Nov 24 meeting is “hopping” – or channel hopping to be precise!  The actual title is MAXIMISING THE RETURN ON MULTICHANNEL MARKETING and once again … Continue reading

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Cranfield on customer centricity and multichannel

Dear members and friends of CCMF, Great to see many of you at last month’s CCMF meeting on the theme of Becoming Customer Centric.  As usual we were inspired by the speakers and participants (see key insights below). For members who … Continue reading

Posted in CRM, Customer centricity, Customer experience, Customer insight, marketing effectiveness, Multichannel management, Real time experience tracking | Tagged , , , , , | Leave a comment