Category Archives: marketing effectiveness

Improving marketing effectiveness

We’ve had some great speakers at the Forum this year.  Two recent speakers on the theme of improving marketing effectivness were: Aly Richards, Chief Experience Officer at idioplatform, on implementing a “Next Best Content” approach for client, Guinness.  This was really fascinating … Continue reading

Posted in Campaign, CRM, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, marketing effectiveness | Tagged , , , , , , , , | Leave a comment

Challenges of measuring and improving marketing effectiveness

 At the 10 May 2012 meeting of the Cranfield Customer Management Forum, participants were asked the following question: “List one challenge you are having with measuring and improving marketing effectiveness in your organisation” We identified five broad themes which we … Continue reading

Posted in marketing effectiveness, measurement, Uncategorized | Tagged , , , | Leave a comment

Improving marketing effectiveness

We’re looking forward to the forthcoming Cranfield Customer Management Forum meeting on 10th May.  The theme of the event is “Improving Marketing Effectiveness”. It’s all very well not knowing which half of your marketing spend is wasted, but at times … Continue reading

Posted in Customer insight, marketing effectiveness, measurement, Uncategorized | Tagged , , , | Leave a comment

Theme was ‘brotherhood’ at Cranfield last week

Great workshop at Cranfield last week on the topic of Embedding Social Media in Marketing Practice – despite threats of snow and freezing rain!   Fantastic talks from our guest speakers including: IBM on demystifying social to make it part of … Continue reading

Posted in Campaign, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, marketing effectiveness, Multichannel management, social media communications | Tagged , , , , , , | 1 Comment

24th Nov: Channel hopping

The agenda is set for our next CCMF member’s meeting at Cranfield.   The theme for the Nov 24 meeting is “hopping” – or channel hopping to be precise!  The actual title is MAXIMISING THE RETURN ON MULTICHANNEL MARKETING and once again … Continue reading

Posted in Customer experience, Marketing communications, marketing effectiveness, Multichannel management | Tagged , , , , , , | Leave a comment

Cranfield on customer centricity and multichannel

Dear members and friends of CCMF, Great to see many of you at last month’s CCMF meeting on the theme of Becoming Customer Centric.  As usual we were inspired by the speakers and participants (see key insights below). For members who … Continue reading

Posted in CRM, Customer centricity, Customer experience, Customer insight, marketing effectiveness, Multichannel management, Real time experience tracking | Tagged , , , , , | Leave a comment