Monthly Archives: January 2013

SUSTAINABILITY MARKETING 2.0: NUDGING OUR CUSTOMERS ON THE SUSTAINABILITY JOURNEY

Conference, 12 February 2014 at Cranfield School of Management Sustainability and ‘social good’ are increasingly pressing topics for management. Resource scarcity is fast becoming the ‘new normal’, and stronger demands for transparency and demonstrable responsibility mean all businesses need to … Continue reading

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First time around, CRM promised the earth…..

Next CCMF club members meeting (28 Feb 2013) reflects on CRM: The next generation… First time round, CRM promised the earth but delivered little more than integrated customer databases and crude cross-selling that all too often felt like hard selling. … Continue reading

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