Harvard Business Review: Better customer insight – in real time

Real time experience tracking: How it works

We’ve been working with MESH Planning for the past 3 years to develop the analytics around the unique real time experience tracking tool they developed.  A paper drawing on this work appeared in the September issue of Harvard Business Review (http://hbr.org/2012/09/better-customer-insight-in-real-time/ar/1)

Here’s a brief video interview where I talk about our work at Cranfield using this unique approach:

http://www.youtube.com/watch?v=zC2bwWUeFMo

Dr Emma K. Macdonald
CCMF Research Director

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This entry was posted in Customer centricity, Customer experience, Customer insight, digital marketing, Harvard Business Review, Marketing communications, measurement, Real time experience tracking and tagged , , , , , , . Bookmark the permalink.

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