HBR.org: Tracking the customer’s journey to purchase

http://blogs.hbr.org/cs/2012/08/tracking_the_customers_journey.html

Unfortunately, few companies have an overall picture of their customers’ journey towards a purchase, because the information is all too often stuck in a channel silo…. A new method, real-time experience tracking (RET) documents the path to purchase…

This post is ‘hot off the press’ today. It’s based on work we’ve been doing over the past couple of years on real-time experience tracking and we’d love to hear what you think about it.

BE ONE OF THE FIRST TO COMMENT ON OUR BLOG AT HBR.ORG

http://blogs.hbr.org/cs/2012/08/tracking_the_customers_journey.html

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This entry was posted in Customer experience, Customer insight, Harvard Business Review, Real time experience tracking and tagged , , , , , , , , , . Bookmark the permalink.

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