Monthly Archives: August 2012

HBR.org: Tracking the customer’s journey to purchase

http://blogs.hbr.org/cs/2012/08/tracking_the_customers_journey.html Unfortunately, few companies have an overall picture of their customers’ journey towards a purchase, because the information is all too often stuck in a channel silo…. A new method, real-time experience tracking (RET) documents the path to purchase… This … Continue reading

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