Monthly Archives: May 2012

Early bird agenda: Marketing innovation

Next Cranfield Customer Management Forum workshop is on Marketing Innovation – 27 Sept 2012 We have super case studies from Orange, Jewson and Ahlstrom, plus Cranfield expert Chris van der Hoven. And an innovative ring-a-friend session to get you some … Continue reading

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Enhancing the effectiveness of low resourced campaigns

One syndicate session at the May 2012 meeting of Cranfield Customer Management Forum identified this as a key challenge: This discussion was inspired by a great presentation on RNLI (Royal National Lifeboat Institution), a UK charity which reached over one million … Continue reading

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Challenges of measuring and improving marketing effectiveness

 At the 10 May 2012 meeting of the Cranfield Customer Management Forum, participants were asked the following question: “List one challenge you are having with measuring and improving marketing effectiveness in your organisation” We identified five broad themes which we … Continue reading

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