Monthly Archives: February 2012

Theme was ‘brotherhood’ at Cranfield last week

Great workshop at Cranfield last week on the topic of Embedding Social Media in Marketing Practice – despite threats of snow and freezing rain!   Fantastic talks from our guest speakers including: IBM on demystifying social to make it part of … Continue reading

Posted in Campaign, Customer centricity, Customer experience, Customer insight, digital marketing, Marketing communications, marketing effectiveness, Multichannel management, social media communications | Tagged , , , , , , | 1 Comment