Monthly Archives: October 2011

Cranfield on customer centricity and multichannel

Dear members and friends of CCMF, Great to see many of you at last month’s CCMF meeting on the theme of Becoming Customer Centric.  As usual we were inspired by the speakers and participants (see key insights below). For members who … Continue reading

Posted in CRM, Customer centricity, Customer experience, Customer insight, marketing effectiveness, Multichannel management, Real time experience tracking | Tagged , , , , , | Leave a comment